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Bas-groep

PR BAS Group

BAS Group is one of the largest retailers for consumer electronics (a.o. dixons, Dynabite, MyCom, Apple ICentre) in Europe. Tom B. handled the press relations and communications during the takeover of iCentre by the BAS Group. This resulted in tens of interviews with CEO Steven Bakker in national and regional newspapers and a several radio performances.

 

Bas-groep

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